Cyber monday in canada means 1 million people calling in sick Black friday and
cyber monday may be new shopping traditions in canada, but shoppers are taking
to it fast. So fast, in fact, that some 1 million canadians will call in sick on
either black friday or cyber monday in order to go shopping, according to a new
survey from ipg mediabrands.Thanksgiving.In all, 2.8 million people will be off
work on Black Friday, and 1.3 million people will be off work on Cyber Monday,
the survey estimates. That's bad news for most employers but good
news for retailers, who can expect to see $13.4 billion in
sales on the two days($6.8 billion on Black Friday and $6.6 billion on Cyber
Monday). That could actually more than offset the cost of the lost work days.A
conference board of canada report looking at 2012 found
absenteeism costs canada's economy about $16.6 billion, and that's
for an entire year. Nearly half 49 per cent of respondents said they planned to
shop on either black friday or cyber monday. "Black friday
and cyber monday are making boxing day less relevant,"Chris herlihey, vice
president of research at ipg, said in a statement. "And it may feel more like
'slack friday' to many employers year after year. " Seventy five per cent of
respondents in the survey agreed boxing day is becoming a less relevant holiday
shopping event. Among other things, the survey found 48 per cent of shoppers
plan to avoid retailers who have had publicized data breaches(Take note, target
and home depot)And more than a third of canadians had already started some part
of their holiday shopping by the end of october. Despite a sinking loonie, cross
border shopping will continue to be a problem for canadian retailers, the survey
found, with 24 per cent of black friday shoppers planning to look for deals
south of the border. "Canadian retailers must also improve their online shopping
platforms or more and more money will be sucked out of the canadian
economy,"Said joseph mcconellogue, managing director at reprise, in a statement.
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